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Dinkelsbühl  |  press release published on 23 October 2025

Rommelsbacher sets a benchmark for practiced sustainability: Ease-of-repair as success factor in the market for electrical appliances

 

In times of increasing demands for environmental responsibility and product transparency, Rommelsbacher ElektroHausgeräte GmbH relies on a proven concept: quality, durability, and repairability. As a reliable partner in both retail stores and online shops, the medium-sized company from Dinkelsbühl/Germany offers compelling arguments – for sustainable customer loyalty and long-term business success.

Repair instead of buying new – applied practice for decades
While many manufacturers focus on short product cycles, Rommelsbacher has always pursued a consistently sustainable approach. High-quality materials, thoughtful product design, and an in-house service lab with repair shop ensure that appliances function reliably for many years and can be repaired quickly and easily if needed. The goal is for customers to enjoy their Rommelsbacher products for many years – true to the motto “Pure Cooking Pleasure”.
Experienced technicians in the company’s own service department handle maintenance and repairs. What sets Rommelsbacher apart: spare parts remain available even after many years – a rarity in today’s market. This customer-focused service is appreciated not only by end users but also supports retailers in customer service and complaint handling – efficiently, reliably, and in a spirit of partnership.'
“Our appliances often accompany people for a very long time. And if a defect does occur, we offer a sustainable solution that avoids throwaway culture”, explains Sigrid Klenk, third generation Managing Director at Rommelsbacher. “This is not only a benefit for end customers but also strengthens our retail partners in the competitive market.”

Tradition meets responsibility
With over 95 years of company history, Rommelsbacher stands for continuity, quality, and responsibility. The company’s commitment to sustainable solutions is underlined by its German production site, strong focus on quality, and consistent investment in service and customer satisfaction – all in the interest of customers, retailers, and the environment.

At the award of the Bavarian prize for medium sized businesses in 2022, jury spokesperson Prof. Dr. Helmut F. Schreiner summed up the company’s success in his laudation: “This third-generation family business has succeeded in responding to trends with innovative products, building different sales channels, and thus establishing itself as a reliable partner nationally and internationally. Rommelsbacher has also demonstrated that sustainable and resource-efficient production of small electrical appliances in Germany is possible – and is setting a trend against the throwaway society through various measures, such as repair options.”

Sustainability that pays off for retailers
Repairability offers clear advantages across the entire value chain:

  • fewer complaints thanks to durable, service-friendly products
  • satisfied customers who choose repair over replacement
  • strong brand loyalty through responsible after-sales service
  • market differentiation through sustainable practices that customers recognize and value

Especially in specialist and online retail – where customer reviews, trust, and recommendations influence purchasing decisions – this service philosophy has a direct impact on business success.

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About us

From Stuttgart to Dinkelsbühl – inventive spirit leads to a quality brand.
In 1928, Gustav Rommelsbacher founded his company in Stuttgart with the construction of loudspeaker systems – innovative, courageous and ahead of his time. After the Second World War, he started afresh in Dinkelsbühl: in a garage, he developed electrical appliances under the name robusta, which were soon in demand internationally.

The small workshop grew into a steadily expanding family business. With high-quality technology, a clear vision and a great deal of commitment, the ROMMELSBACHER brand was created, which is now known worldwide and is gaining more and more fans. Our excellent kitchen appliances are characterised by durable quality, beautiful design and reliable service and repairability – for products that bring JOY for a long time.

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Oliver Hawner
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